Hi everyone! I’m Holly-Morgainne the creator of ANIMOKO, @animokostore, a new design brand creating limited edition clothing and giftware – showcasing my handcrafted illustrations. Positivity and individuality is what fuels the brand, I want you to be able to shout "I'M HERE!" to the world when wearing/ using our products.

Before creating ANIMOKO I was Head of Wardrobe for Amelie the Musical at The Other Palace, London. Prior to that I toured with the same company, but I always drew and painted. Always. Theatre and Design are true loves of mine.

At ANIMOKO I say 'dream and be fearless'. To me there's nothing more important than a person's individuality. When someone understands and loves that they are unique in this world, that they have unique opinions, outlooks, styles and dreams, then they understand their worth. When we have self-love we can then give our best to each other and our planet. Whether you are a child or an adult. We all have something to give and this is what ANIMOKO is all about.

Can’t wait to see you on the ANIMOKO journey!

Come and find us at

Or get in touch at for queries, suggestions or custom requests.

#animoko #illustration #womenwhohustle #illustrationfashion #design #style #ethical #ecofriendly #individuality #beunique #positivevibes #loveourplanet #illustration #penandink #handdrawn #shopsmall #smallbusinesslove #instagood #smallbusinesss #fineliner #drawing #illustrationdesign #nature #sustainable

With thanks to Mike and Judie Saunders for their financial support of this project. 

Not On The West End is a registered Etsy Affiliate. When you buy something having clicked through from this site we make a very small amount of money. This does not charge either sellers or customers, but rather Etsy themselves. This money will be used to maintain the website and keep the project running. 

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