Seldom Seam

Hello, my name is Ellie and until lockdown I was a freelance seamstress and Wardrobe assistant at Mamma Mia, London. I have recently started my own business, @seldomseam. Seldom Seam is an ethical sewing business with an emphasis on reducing textiles waste. The aim is to get people to upcycle their old clothes instead of buying new ones. I offer anything from repairs to alterations to turning old garments into completely new ones!

I also sell eco-friendly, sustainable products, including reusable face masks and cutlery pouches. For alterations and commissions contact me at or at

With thanks to Mike and Judie Saunders for their financial support of this project. 

Not On The West End is a registered Etsy Affiliate. When you buy something having clicked through from this site we make a very small amount of money. This does not charge either sellers or customers, but rather Etsy themselves. This money will be used to maintain the website and keep the project running. 

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