• NotOnThe WestEnd

Seldom Seam

Hello, my name is Ellie and until lockdown I was a freelance seamstress and Wardrobe assistant at Mamma Mia, London. I have recently started my own business, @seldomseam. Seldom Seam is an ethical sewing business with an emphasis on reducing textiles waste. The aim is to get people to upcycle their old clothes instead of buying new ones. I offer anything from repairs to alterations to turning old garments into completely new ones!

I also sell eco-friendly, sustainable products, including reusable face masks and cutlery pouches. For alterations and commissions contact me at seldomseamtextiles@gmail.com or at


With thanks to Mike and Judie Saunders for their financial support of this project. 

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